• Published in Marketing
The rapidly-evolving socio-economic environment and the changes in consumer needs have had a tremendous impact on the 'what-to-drink' process; on the other side, organic and inorganic growth opportunities in the…
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  • Published in Marketing
Plant-based innovation is flourishing. Growing consumer interest in health, sustainability and ethics is driving plant-derived ingredients and products into high popularity. Innova Market Insights reports that plant-based product claims increased…
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