• Published in Marketing
With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the…
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  • Published in Foods
According to the Innova Market Insights’ 2018 Consumer Lifestyles Survey, 8 in 10 US consumers have changed their own or their family’s diet to try to be healthier, with over…
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  • Published in Beverages
Jonathan Davison, Beverage Analyst at GlobalData, a leading data and analytics company, has identified the defining beverage market trends in 2018 1. Company diversification Responding to a game-changing shift in…
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